Tuesday, September 25, 2007
HIV War
Currently, a steamy ad promoting safe sex is being aired on local television. The ad depicts a young couple intent on lovemaking when one partner has the presence of mind to interrupt the session to demand condom use.
To be honest, when I first saw it I thought "hmmmm, these HIV ads are getting sexier and sexier". However, I didn't think it was inappropriate, in poor taste or should not be shown during prime time viewing. After all, according to the latest statistics put out by the Ministry of Health,there are 900 known cases of persons living with HIV /AIDS in this island of 110k persons. Alarming, isn't it?
I still don't get why some persons I've been chatting with are insisting that the ad is too explicit for children. Never mind that some of the same children watch shows that reveal far more than this ad does. Can you say hypocrisy?
As far as am concerned, fighting the HIV war calls for effective use of all available tools. If the message is best conveyed visually by all means do it. In any event the very children are the ones we need to sell the safe sex message to.
To be honest, when I first saw it I thought "hmmmm, these HIV ads are getting sexier and sexier". However, I didn't think it was inappropriate, in poor taste or should not be shown during prime time viewing. After all, according to the latest statistics put out by the Ministry of Health,there are 900 known cases of persons living with HIV /AIDS in this island of 110k persons. Alarming, isn't it?
I still don't get why some persons I've been chatting with are insisting that the ad is too explicit for children. Never mind that some of the same children watch shows that reveal far more than this ad does. Can you say hypocrisy?
As far as am concerned, fighting the HIV war calls for effective use of all available tools. If the message is best conveyed visually by all means do it. In any event the very children are the ones we need to sell the safe sex message to.
# posted by Abeni @ 9:54 PM 
Comments:
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Agree wid Jdid, if de ad urges an impulse (sexual) and a behaviour (condom usage), mightn't kids (on relex) react more to de impulsive sexual urge... But ah do get de 'association' de ad makin' -- spontaneity + responsibility.
I see it as an opportunity to further reinforce to the children and teens to be prepared to take responsibilty when in those situations.
Knowing the youth of today...they will probably miss the whole point and just focus on the sex part of the ad!!!
I think that people are afraid are letting their children know about sex because they think it will lead them to risky sexual behaviour. But actually the opposite happens. I applaud this campaign.
We are living in a sex generation. It's alarming how many young teens and preteens are already sexually active. I think they know far more than we would like to believe. The ads may at least cause them to think a little.
It makes no sense for us to hide behind the fact that sex sells. An attempt must be made to get the message across. Sex education needs to be mandatory in school curriculums and parents also need to be more responsible in teaching children about sexuality, sex, safe sex, STIs etc from as early as they can understand. If we don't do that, we are leaving them to the elements of society and the portrayal and glorification of sex.
Sexual scenes are on almost all of the shows and advertisements these days. So having it on an add that is suppose to help prevent one of the biggest side effects of risky sexual behavious should be no problem at all. Hopefully they do get the message.
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